Advertising Information

There are many ways to advertise your book, but the first step should be defining your audience. Who is going to buy your book? This is crucial, because once Biblio makes your book available to booksellers, you need to send your audience to buy copies otherwise they will sit on shelves and ultimately be returned.

Once you know the who, consider the how. How will you let your audience know about your book and motivate them to buy a copy? What is your budget? How will you allocate the money? Consider reading one of the books listed on our resources page.

Advertising to your niche market should be your first priority. We do offer discounted rates for trade advertising (see below), but don't advertise to booksellers at the exclusion of consumers.

Here are a few ideas to get you started:

BookSense and their Advance Access program will offer you the opportunity to get your book into the hands of booksellers, and as a Biblio publisher the $100 fee is waived. Read more.

Publishers Marketing Association offers several marketing opportunities to their members, including target mailings to libraries, as well as category specific mailings. To learn more go to http://pma-online.org/programs.cfm.

Instead of starting at the top of the advertising food chain with ads in USA Today and the like, consider smaller, more focused venues. For example, your title if about legal issues, perhaps contact state bar associations who accept ads in their newsletters. The audience is far more likely to be interested in your title and ad rates are considerably cheaper.

Direct mail is another tool. If you have an audience there is likely a mailing list for sale or rent to reach them. Direct Marketing Association is one place to start, but consider renting from magazines or organizations that interest your audience.

The better you know your audience, the better able you will be to reach them.

All of the forms are in PDF format. If you are unable to load the Adobe Plug-In you may need to install the free version of Adobe Acrobat Reader. Click the Adobe icon to obtain this reader.

As part of our ongoing efforts to provide you with as many services as possible, we compiled a list of advertising vehicles we believe are worthy of your attention.

By reserving space through Biblio (with the exception of ForeWord), you get our discounted rates and allow us to keep our reps and buyers aware of your promotion. If you are interested in placing an ad via Biblio, please email Davida Breier, DBreier@bibliodistribution.com, for rate information.

Ingram Advance

http://www.ingrambook.com/programs/catalogs/trade.asp

The flagship publication of Ingram, Advance, is mailed to all Ingram’s customers and features forthcoming hardcover, trade paper, and audio book titles, approximately two months prior to release. Each issue of Advance also features relevant and timely editorial content. Just about any frontlist title will benefit from placement in the Advance catalog. Your advertisement will be visible to 22,000 booksellers, librarians, and international accounts.

Ingram Children's Advance

http://www.ingrambook.com/programs/catalogs/trade.asp

Children's Advance features title listings and annotations of new children's titles available from Ingram; the catalog also spotlights children's book authors and major new releases. It is an ideal vehicle to present your children’s titles to 20,500 booksellers and librarians, and international accounts.

Baker and Taylor Forecast

http://btol.com/pdfs/2007adguide_internet.pdf

A monthly publication from Baker & Taylor promoting forthcoming hardcover book titles, Forecast provides information on future bestsellers and noteworthy mid-list titles so book buyers can make well informed decisions. Features include monthly subject collections as well as publicity news on upcoming author tours, media tie-ins, and serial and book club rights. It has a circulation of 45,728 booksellers, librarians, and international accounts.

Baker and Taylor Paper Clips

http://btol.com/pdfs/2007adguide_internet.pdf

This monthly publication from Baker & Taylor features upcoming paperbacks. Although its focus is on titles 4-6 weeks prior to publication, Paper Clips also includes mass-market backlist titles. Every issue highlights a specific Roundup listing that features both frontlist and backlist titles to a topic of particular interest. There is also a Spanish language section to meet the needs of this growing market. It has a circulation of 40,100 booksellers, librarians, and international accounts.

For more information about Baker & Taylor Publications, please go to www.btol.com/supplier_advertising.cfm.

Publishers Weekly

http://www.publishersweekly.info/editorial.html

http://www.publishersweekly.info/print.html

Publishers Weekly, reaches more than 40,000 paid subscribers in bookstores, libraries and publishing, as well as media and literary agents, and movie and studio executives – more than any other publication -- delivering a total audience of nearly 100,000. It is widely recognized as the industry's publication of record.

See www.publishersweekly.com for more information about this magazine.

Library Journal

http://www.libraryjournal.com/calendarEditorial/2245.html

http://www.libraryjournal.com/info/CA601608.html

Library Journal is the oldest independent national library publication. Founded in 1876, this 'bible' of the library world is read by over 100,000 library directors, administrators, and others in public, academic, and special (e.g., business) libraries. Published 20 times annually, LJ combines news, features, and commentary with analyses of public policy, technology, and management developments.

See www.libraryjournal.com for more information about this publication.

ForeWord Magazine

http://www.forewordmagazine.com/advertising/

ForeWord Magazine was established to bring increased attention to the literary achievements of independent presses & their authors. It is the only magazine showcasing advance reviews & category trends exclusively from the exploding small press market. 6 issues per year. Span and PMA members receive a 15% discount on display adds.

Contact info:

Stacy Price
stacy@forewordmagazine.com
(east coast publishers)

Victoria Sutherland
victoria@forewordmagazine.com
(west coast publishers)

1-231-933-3699 phone
1-231-933-3899 fax
http://www.forewordmagazine.com

Click on the links above for more information. If you have any questions or would like to inquire about the small press discount rates through Biblio, please contact Davida Breier at 301-459-3366 ext. 5513 or e-mail Davida ar: dbreier@bibliodistribution.com.